Transshopping
Transshopping is a unique new way to shop
Transforming is the profession/art associated with it.
Transshopping
entails purchasing an item that results from the interaction of the
brought “thing” and the “idea” that comes to mind in the
Transformer.
Your 'thing'
('Dein Ding' in the image above)
The client brings something to be subjected to Transformation..
An item of clothing, something abstract.. anything..
The black box
('schwarze Kiste' in the image above)
The “black box” has a life of its own.. the clients´
articulated wish is subject to interpretation by the Transformer.. the
result is thus inevitably a surprise..
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The budget
Pricing
is flexible.. the nature of the end product depends on the clients
budget and the techniques employed by the responsible Transformer..
The result
Might be the reincarnation of
the shirt you bring, modified due to the intervention of machine, tape,
glue, whatever.. it might be something unexpected.. an audio recording,
a new political party..
The difference Unterschied
Integral to the nature of the Transformed item are the artist as Transformer and the concept Transshopping
The nature of the end product is determined by a combination of the
initial idea provided by the client, the fee paid and the open
interpretation of the Transformer artist.
The two key components distinguish transshopping or transforming from conventional ways of creating and/or shopping:
- An external input by a client.
- The freedom of creation for the artist.
| When? Where?
Following a successful sneak preview in Frankfurt during the 2006
Football World-Cup, Transshopping has started in 2007, set to become a worldwide
phenomenon.
Independent transformers
are just starting to offer Transshopping not only in Frankfurt but
also in other parts of Europe and the world.
> Transnet: The display of worldwide transshopping
Transformer
Artists and designers can can obtain licences, scholarships, education,
promotion and other assistance from Transshopping.org. at the moment
without any costs.
They will be listed here and benefit from an enfolding infrastructure
to eanable exchange of ideas, know-how and a bundled promotional impact.
> become a transformer
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